Salumeria Rosi
283 Amsterdam Ave
(between 73rd St & 74th St)
New York, NY 10023
(212) 877- 4800
From Parma straight to Manhattan, Salumeria Rosi brings to
the Big Appleall the traditional specialties of Italian gastronomy
with a special focus on cured meat.
Salumeria Rosi, the new restaurant of chef Cesare Casella,
opens in NYC From Parma straight to Manhattan,
Salumeria Rosi brings to the Big Apple
all the traditional specialties of Italian
gastronomy with a special focus on cured meat.
Salumeria Rosi is a joint project of
the Rosi family of Parma, owners of
the Parmacotto brand,
and the Tuscan chef
Cesare Casella, ambassador of Italian cooking
in the U.S. Parma
is considered the capital of the Italian
gastronomy
and, in particular, of the cured meat.
Salumeria Rosi's opening represents a true historical accomplishment,
as it is the first time that a new category of the Italian culinary
tradition arrives in this country.
This is how, the representatives of
Salumeria Rosi,
describe the concept of their new business:
“In Italy, life revolves around the table. Italians take special care,
and pride, in the food they produce and how it is eaten.
This holds true, especially when it comes to salumi -
an umbrella of a word, encompassing a wide variety of Italian meats
and sausages. Generally speaking, Italian salumi can be
divided into two broad categories: whole cuts, which include prosciutto,coppa
and pancetta, and insaccati, or ground meat stuffed in a casing,
which include all types of cured and cooked sausages,
like cotechino and mortadella.
The process of curing meat with salt and spices,
and leaving it to age, is nothing new in Italy.
The salumi-making tradition can be traced back to the Etruscans,
who salted and smoked ham to
be exported to Greece.
In ancient Rome, prosciutto appeared prominently on
dinner tables during special events and celebrations.
Over the course of the past century,
local production and consumption of cured meat, salumi, has grown steadily.
The tradition has stood the test of time
and is now
considered an integral part of Italian culture.
Nowadays, in order to find high-quality, hand-crafted salumi,
Italians flock to their local salumeria, a small grocery store
selling mostly cured meat! The focal point of any salumeria is
the meat counter. Here you will find a selection of meats in every size,
shape, color and flavor imaginable.
Behind the counter, you will find someone ready to cut, slice,
package and even explain all of the glorious products spread out
before you.
In addition, most salumerie sell a wide variety of prepared foods,
cheeses, wine and other kitchen staples.
If you are lucky, you may find a table or two, where you can
sit down for a quick meal prepared in a small kitchen out back.
A visit to the salumeria is considered an integral part of daily life
for many Italians. They come to pick up their kitchen staples,
but often linger over a plate of prosciutto or a glass of prosecco.”
Thus Salumeria Rosi was created - this tiny but magical place in the
Upper West Side is the manifestation of the Rosi family's desire
to share their cultural heritage and appreciation of Italian salumi
with the American public.
Inside the Salumeria, you will find, just like in Italy,
a wide variety of cured meat, produced and selected by Parmacotto.
You can purchase something to go or you can just sit down
and enjoy the delicacies you have just bought.
In many ways, Salumeria Rosi was modeled after Sorelle Picchi,
the Rosi family's salumeria and ristorante, located in Parma,
Italy. Both locations have small kitchens in back,
which turn out trattoria-style dishes to be consumed on the spot,
and an appetizing selection of freshly-prepared foods to be taken away.
In the case of Salumeria Rosi, all of the food is prepared by
local culinary legend - Cesare Casella. From the kitchen,
Cesare keeps a close eye on the entire operation, ensuring
that good food, good wine, and good company are available at all times.
Among his specialties we find;
Costine in sugo di pomodoro e rosmarino,
pork chops in tomato sauce and rosemary, Peperoni Capp,
marinated peppers served with capers and anchovies,
and Sette Fagioli, a rich legume salad.
Salumeria Rosi's interior design - another element of national pride
in Italy - was created by Dante Ferretti, Oscar-winning production
designer and close friend of the Rosi family.
As you will see, Ferretti designed a space that speaks both to
Italian tradition,and New York City sensibility, modern
and traditional at the same time.
