The News 24
Michael Jordan will be smoking a cigar to the health of Leo Messi after learning of
his transfer to Paris Saint Germain. The best basketball player in all history will
receive 5% of the sale of each shirt of the Argentine star in his new club
by virtue of the agreement it signed with Nike 37 years ago.
After having earned more than 2.1 billion euros thanks to royalties of
sales of Jordan brand productsMichael could make a giant leap on the
Forbes list this season from his couch at home. Its brand, housed
within Nike, dresses certain teams that the American company considers strategic.
Without going any further, and after insisting on it Neymar,
The Oregon company decided that Jordan would take charge of
uniforming Paris Saint Germain from the 2019/20 season.
The signing of Messi will cause sales of Paris Saint Germain shirts can break
records after the units are sold out on the club’s website in the first
hours and that elastic bands are not cheap at all. The shirt for adults,
both in its version for men and women, with the name and number
printed It can be purchased for 157.99 euros in the luxury version of
Vapor Match. While the more earthly version, the Stadium, has a lower
price of 107.99 euros. In addition, if it is for children, the price ranges between
137.99 euros for the Vapor Match version and 87.99 euros for the Stadium version.
As reported by the Observatoire du Sport Business, the forecasts are that
Messi will sell 1.5 million shirts this season. If Michael Jordan hunts 5% of sales,
in the worst case scenario the symbol of the Chicago Bulls he will pocket 8.5 million
euros as long as everyone buys the Stadium version of Messi’s shirt.
It is curious that the brand that dresses the Argentine,
Adidas, does not smell a penny of the entire operation.
Nike se forró con ‘The Last Dance’
The pair formed by Nike and Michael Jordan is the most successful in world sport.
The Jordan brand, thanks to the release of the documentary
‘The Last Dance’ during the pandemic, It has become fashionable
to the extreme level. In the last year they saw their income
increase to 1,223 million euros, 31% more than the previous year.
Michael Jordan earned throughout his career as an athlete only 93 million euros,
but outside of it he has achieved more than 2,000 thanks to his great deals with
Nike and other brands that have supported him during this time.
Nobody could have imagined that one of the great beneficiaries of
the signing of Messi by PSG would be another athlete,
but Michael Jordan has tentacles everywhere.
